抖音新人开播七天黄金法则（抖音直播起号秘籍）

事件介绍

抖音成为了新兴直播平台的代表之一，对于想要在抖音上开播的新手来说，不仅要准备好设备和文案等等，还需要掌握七天黄金法则。这些法则能够帮助新手增加信心，并且让他们在直播时不必担心无人观看。

接下来我将为大家分享抖音新人开播的七天黄金法则：

1、平播起号

首先，在做抖音风控时，要做到三不：不要批量分享直播间，不要批量搜索进入直播间，不要同一个WiFi进入直播间。特别是对于女主播卖的女性产品而言，男性同城用户进来后最好不要去聊天。因为前100个成交用户的画像决定了我们直播间流量是否精准。

关于开播时长，在极速流量到达后的十分钟之内下播即可（如果你不懂极速流量是什么，请自行搜索相关内容）。

2、洗泛粉

接着，第二天开始，在广场流量缺口未打开之前都要准时准点地开播。由于抖音有记忆功能，我们可以通过这个记忆获取更多极速流量，并且洗泛粉。这一天的直播时长可以拉到标准的四个小时，如果数据表现良好，还可以将时长延长至六个小时。

3、憋单起号

第三天，我们需要尽量完成成交，有成单转化。你可以自己培养一批画像比较精准的矩阵账号，去直播间带带节奏促进转化。主要目的就是把带货口碑分拉起来。通常每天的单价都需要在这个阶段提升。这是我当时测试的账号，在直播了4个小时后，场观拉到了4万多人，在线整场维持1000人以上，最终GMV达到了1万左右。

4、付费拉人气

第四天开始付费拉人气。接下来几天叠加去投，100块可以投视频，200块可以投直播间，根据你卖的产品选择相似达人去投放广告。同质化产品可以低价截流，差异化品牌则可以上下游补品以拉高下单率。

5、第五、六天叠加续投，做模型

在第五和第六天中应该叠加续投，并且在同一时间点开播，并将直播时长延长。如果发现人气开始往下掉，则使用红包福袋等策略，拉住留存稳定直播间的峰值。下播时复盘，如果直播推荐达到85%，那么基本上模型打好了。

6、翻倍续投复盘

最后，在第七天时需要自己查看数据，并且根据情况进行补充。如果发现UV不足，则需要补充UV；如果GMV不够，则需要拉高GMV。

对于首播内容而言，要讲清楚以下四点：我是谁；我是做什么的；我能给别人带来什么；直播时间。

总结：

抖音新人开播的七天法则对于想要在抖音上开播的新手非常重要。掌握这些法则可以让你更好地增加信心，并且在直播时不必担心无人观看。记得平稳起号、洗泛粉、憋单起号、付费拉人气、叠加续投做模型和翻倍续投复盘这七个步骤，相信你一定会在抖音上获得成功！

抖音新人开播七天黄金法则（抖音直播起号秘籍）（英译版）

Shaking has become one of the representatives of emerging live broadcast platforms. For novices who want to start broadcasting on Shaking, they need not only to prepare equipment and copywriting, but also to master the seven-day golden rule. These rules help newbies gain confidence and help them live without worrying about being watched.

Next, I'll share with you the seven-day golden rule of chatter newcomers:

1. Flat broadcast number

First of all, when doing vibrato wind control, to do three noes: do not share the broadcast room in batches, do not search into the broadcast room in batches, do not enter the broadcast room in batches, do not enter the broadcast room with WiFi. Especially for female products sold by female anchors, male users in the same city had better not chat after coming in. Because the portraits of the top 100 clinch a deal users determine whether our direct broadcast traffic is accurate.

For the duration of the broadcast, you can download it within ten minutes of the arrival of the speed traffic (if you don't know what the speed traffic is, please search for relevant content).

2, washing powder

Then, the next day, in the square traffic gap before opening up on time to broadcast on time. Because the chatter has a memory function, we can use this memory to get more extreme traffic, and wash the powder. This day's live broadcast time can be extended to the standard four hours, and if the data is good, it can be extended to six hours.

3, hold a single number

On the third day, we need to complete the deal as far as possible, there is a single conversion. You can cultivate a batch of more accurate portrait matrix accounts, go to the broadcast room with rhythm to promote transformation. The main purpose is to bring goods word of mouth points pull up. Usually the daily price needs to be raised at this stage. This is the account I tested at that time, after 4 hours of live broadcast, the field view pulled to more than 40,000 people, online maintained more than 1,000 people, and finally GMV reached about 10,000.

4. Pay to attract popularity

On the fourth day, he started paying for popularity. In the next few days, overlay to cast, 100 pieces can cast video, 200 pieces can cast broadcast room, according to the products you sell choose similar people to advertise. Homogeneous products can be cut off at low prices, while differentiated brands can supplement upstream and downstream to increase the order rate.

5, the fifth and sixth days of superimposed continuous casting, model

The fifth and sixth days should be superimposed and renewed, and broadcast at the same time, and the live broadcast length should be extended. If you find that popularity begins to fall, use strategies such as red envelope blessing bag to hold the peak of the stable broadcast room. When downcast resume, if the live recommendation reaches 85%, then basically the model is ready.

6, double the resumption of investment

Finally, on the seventh day, you need to review the data yourself and supplement it as appropriate. If the UV is found to be insufficient, the UV needs to be replenished; if the GMV is insufficient, the GMV needs to be pulled up.

For premiere content, make clear the following four points: who I am; what I do; what I can bring to others; and live time.

Summary:

The seven-day rule of chatter newcomers is very important for newcomers who want to start broadcasting on chatter. Mastering these rules allows you to increase your confidence and live without worrying about being watched. Remember the seven steps of smooth starting number, washing powder, holding single starting number, paying to pull popularity, stacking continuous investment model and doubling continuous investment resumption, I believe you will succeed on the chatter!

黑料不打烊 译